The 1930 Esso Ads


In 1930, Standard Oil ran a series of local Ads featuring the Charleston area. They were pushing their new gasoline called "Esso". This was typically 3 cents higher in price than their Standard gasoline. The reason for the improvement in gas was the improvement in automobile engines. Now they had higher compression, and the old gasolines of the day caused them to knock, especially going up hills, so Esso spent millions informing the public of their new gasoline.




Esso Ad
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Esso Ad

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