Cox Morton Dealership
Cox Morton was a large business in Charleston owning this dealership among others. If you have any other information on them, please tell me and I'll add it to these pages. This dealership sat on Virginia Street right next door to the Kanawha County Courthouse. One of the cars listed on the sign is DeSoto. The DeSoto make was founded by Walter P. Chrysler on August 4, 1928, and introduced for the 1929 model year. It was named after the Spanish explorer Hernando de Soto. Chrysler wanted to enter the brand in competition with its arch-rivals General Motors, Studebaker, and Willys-Knight, in the mid-price class. Shortly after DeSoto was introduced, however, Chrysler completed its purchase of the Dodge Brothers, giving the company two mid-priced makes. Had the transaction been completed sooner, DeSoto never would have been introduced.
Another Morton Dealership was Cadillac. They were on Piedmont in the photo below,